Be Ferocious: Sales Training and Coaching

BE FEROCIOUS™

STOP WAITING FOR THE PERFECT MOMENT.

CREATE IT.

• Life will challenge you.
• Business will test you.
• People will disappoint you.
• Plans will fail.
• Doors will close.
• Markets will change.
• Fear will tell you to wait.
• Failure will tell you to quit.

DON'T.

• Being ferocious isn't about being aggressive.
• It isn't about being angry.
• And it isn't about overpowering other people.

BEING FEROCIOUS IS ABOUT REFUSING TO GIVE UP ON THE PERSON YOU WERE CREATED TO BECOME.

• It is the discipline to continue when motivation disappears.
• The courage to act when you're uncertain.
• The resilience to recover when life knocks you down.
• And the determination to pursue your purpose—even when the path becomes difficult.

WHAT DOES IT MEAN TO BE FEROCIOUS?

To BE FEROCIOUS™ means developing the mindset to confront challenges rather than run from them.

It means:

• Taking action before you feel completely ready.
• Doing what needs to be done even when you don't feel like doing it.
• Turning rejection into information rather than identity.
• Refusing to allow yesterday's failure to determine tomorrow's possibilities.
• Developing discipline instead of depending on motivation.
• Taking responsibility for your decisions.
• Pursuing excellence without requiring perfection.
• Getting back up—again and again.

Because success doesn't always belong to the most talented person in the room.

Sometimes it belongs to the person who simply:

REFUSED TO QUIT.

THE BE FEROCIOUS™ PHILOSOPHY

1. MINDSET

Your circumstances don't have to determine your destination.

• Your thoughts influence your decisions.
• Your decisions influence your actions.
• Your actions influence your results.
• A ferocious mindset doesn't pretend obstacles don't exist.

It asks:

“What am I going to do about them?”

Develop the ability to challenge limiting assumptions, manage fear, embrace growth, and approach problems from the perspective of possibility.

2. DISCIPLINE

Motivation gets you started. Discipline keeps you moving.

• You will not always feel motivated.
• There will be mornings when you don't want to make the call.
• Days when you don't want to exercise.
• Moments when you don't want to follow up.
• Times when you don't want to begin again.
• Do it anyway.

DISCIPLINE IS KEEPING THE PROMISE YOU MADE TO YOURSELF AFTER THE EMOTION THAT CREATED THE PROMISE HAS DISAPPEARED.

3. RESILIENCE

• You will lose.
• You will fail.
• You will be rejected.
• Something eventually will not go according to plan.

The question isn't whether adversity will appear.

The question is:

WHAT WILL YOU DO NEXT?

• Resilience is the ability to recover, adapt, learn, and move forward.
• A setback can become a classroom instead of a permanent address.

4. COURAGE

• Courage doesn't require the absence of fear.
• It requires action despite fear.
• Sometimes courage means:
• Making the call.
• Starting the business.
• Changing careers.
• Having the difficult conversation.
• Walking into the room.
• Asking for the opportunity.
• Trying again.

START BEFORE YOU'RE READY.

• You may never feel completely ready.
• Start anyway.

5. LEADERSHIP

Leadership isn't merely a title.

It is influence, responsibility, example, character, consistency, and service.

Ferocious leaders don't simply demand more from others.

THEY DEMAND MORE FROM THEMSELVES.

• They communicate expectations.
• They accept responsibility.
• They develop people.
• They make difficult decisions.
• They lead when conditions are favorable—and when they aren't.

6. PURPOSE

Achievement without purpose can still leave you empty.

• Money matters.
• Career matters.
• Success matters.

But eventually many people ask a deeper question:

“WHAT AM I BUILDING ALL OF THIS FOR?”

BE FEROCIOUS™ encourages people to pursue not only achievement, but a life of significance.

• Build your career.
• Build your finances.
• Build your relationships.
• Build your character.
• Build your legacy.

BUILD A LIFE THAT MATTERS.

THE FEROCIOUS FORMULA™

MINDSET → DISCIPLINE → ACTION → RESILIENCE → GROWTH → PURPOSE

HUNTER OR FARMER?

• There are times to cultivate.
• And there are times to pursue.
• The Farmer plants, nurtures, develops relationships, creates value, and waits patiently for the harvest.
• The Hunter identifies the objective, takes initiative, pursues opportunities, and acts decisively.
• Successful people learn when to do both.

CULTIVATE RELATIONSHIPS LIKE A FARMER.

PURSUE OPPORTUNITIES LIKE A HUNTER.

FAILURE IS NOT YOUR IDENTITY

• You can fail at something without becoming a failure.
• You can lose an opportunity without becoming a loser.
• You can make a bad decision without allowing that decision to define the rest of your life.

BE FEROCIOUS™ teaches a different response:

What happened?

What did I learn?

What must change?

What will I do next?

Then:

MOVE.

THE BE FEROCIOUS™ PLEDGE

• I Will Not Allow Fear To Make My Decisions.
• I Will Not Allow Failure To Define My Future.
• I Will Not Wait For Perfect Conditions.
• I Will Develop Discipline.
• I Will Take Responsibility.
• I Will Keep Learning.
• I Will Keep Moving.
• I Will Start Before I'm Ready.
• I Will Pursue My Purpose.
• I Will Be Ferocious.

THE BOOK

BE FEROCIOUS

By Don P. Baker

BE FEROCIOUS challenges readers to move beyond hesitation, rejection, excuses, and complacency and develop the mindset required to take consistent action.

They apply to:

• Sales
• Business
• Leadership
• Entrepreneurship
• Career Development
• Personal Growth
• Resilience
• Purposeful Living

Available on Amazon Books

ASIN: B0DSP6JWBP
ISBN-13: 979-8306385341

GET THE BOOK →

BRING BE FEROCIOUS™ TO YOUR ORGANIZATION

KEYNOTES • WORKSHOPS • LEADERSHIP PROGRAMS

BE FEROCIOUS™ can be presented as a keynote, workshop, professional-development program, leadership retreat, conference presentation, or educational class.

Programs can be customized for:

• Corporations
• Sales Organizations
• Real Estate Brokerages
• Insurance Organizations
• Entrepreneurs
• Professional Associations
• Labor Organizations
• Churches
• Colleges & Universities
• Community Organizations
• Leadership Teams
• Young Professionals

Popular BE FEROCIOUS™ Programs

• BE FEROCIOUS: Developing a Relentless Mindset
• Start Before You're Ready
• From Rejection to Resilience
• The Hunter & The Farmer
• Leadership When Conditions Aren't Perfect
• Discipline Over Motivation
• Purpose Beyond the Paycheck
• BE FEROCIOUS Sales Masterclass

BOOK DON P. BAKER →